Reporter: And how do you think about the “internet innovations” in the field of LED?

　　新世纪LED网：您如何看待互联网思维在LED领域的应用?

　　Jürgen Sturm: Yeah, here I think that the concept of open innovation needs to be prepared for further, which also requires some culture changes, because we were using the in the past at the industry that innovation something which is happening within one company, we don’t share a lot of expertise because we might compromise your competitors from long distance, but in a ever more complex surrounding, what do you interest now, and we think that per round we’d make need to be rethought and we need to really take up innovation networks on a global scale bring also the region together, in order to make a innovation happened for the benefit that for consumers environment.

　　Jürgen Sturm:我认为开放式创新需要作进一步的准备，至少需要一些文化上的改变。在过去，创新只发生在一个公司内，并不与业界的人分享，因为如果分享出去，我们就很有可能被我们的竞争对手打败。但到了现在，周围的环境越来越复杂，我们对什么感兴趣，我们要做的每一件事，都需要重新思考。我们需要从全球的视野和区域的角度来看，来真正理解互联网的创新，我想，这样的创新才是对消费者有益的创新。

　　Reporter: How do you think that Smart Lighting is leading opportunities to LED businesses?

　　新世纪LED网：您认为智能照明为LED行业带来了哪些机会?

　　Jürgen Sturm:It is, smart lighting is the name of the game if we say so. However the problem is that we don’t know exactly what smart lighting means, because it has been over used a little bit. So let’s speak about the digitization of light, about connectivity, this is make a terminology which is basically address the real challenge or opportunity, because smart lighting is everything but nothing.

　　Jürgen Sturm: 智能照明只是这场竞争中的一个名词，如果可以这么说，但我们从不知道智能照明到底是什么，因为这个名词说得有点过了。因此，让我们来谈谈数字化照明和连接照明吧，因为智能照明是一切，但同时，什么都不是。

　　Reporter: What is your suggestion for LED enterprises to prepare for it?

　　新世纪LED网：您认为LED企业该如何为数字化照明的到来作准备呢?

　　Jürgen Sturm: Build the networks, build the research networks, make use of research policies which are happening in the different regions, and make use of government initial tips, which are there in the different regions, try to bring the knowledge together, and be open, be innovative and creative, this is what we need to do.

　　Jürgen Sturm:建立研究网络，利用不同区域的政策和政府支持措施，进行综合性的研究，开放、创新、创造，这是我们需要做的。

　　Reporter: What impress you most and how do you think about the exhibition this year?

　　新世纪LED网：在本届广州国际照明展中，您印象最深的一点是什么呢?

　　Jürgen Sturm:Well I take a look at the exhibition this morning actually, and walking around a number of halls and take look at someone’s exhibition booths, well, always impressive me in Guangzhou, Guangzhou is a very young, participation that is very helpful miss the agenda, that is also find very interesting that a lot of young people here may be fresh from university, full of enthusiasm, so far, this impress me most in Guangzhou.

　　Jürgen Sturm:今天上午我逛了一些展馆并参观了一些展位。广州是一座非常年轻，开放，参与性很强的城市，这使人很容易忘记自身的日程，并参与到其中。年轻、热情，这是目前为止最打动我的。

　　Reporter: What would you like to share with the audience at this moment?

　　新世纪LED网：在“2014新世纪LED高峰论坛”现场，可否跟广大的观众简单说几句话呢?

　　Jürgen Sturm:Yeah, the lighting industry is at the cross road, at the cross road means that the disruption will still come, what do you have thought, what the disruption will be, will shift the LED technology, may be it is not the disrupt business, because the key value of LED still in illumination, we are now in trade completely you feel, and we are referring a few of digitization or connected lighting, may be the key value may be beyond illumination, this is of course. Despite the fact of LED has shaken its business unprecedentedly, this is the next step will be very interesting to follow that.

　　Jürgen Sturm:目前，照明行业正走在十字路口上，在十字路口就意味着倒闭仍然会发生，你曾经想象中的倒闭是什么样子就是什么样子，并且会推动LED技术的发展。目前LED的关键作用仍然是照明，未来又会进一步走向了数字化照明，所以LED的关键价值就有可能会超越照明，这是必然的。LED将以前所未有的规模动摇传统照明的奶酪，这是即将发生的非常有趣的一个事情。