Ladies and gentlemen, now we are on the site of the “LEDth Summit 2014”. The summit was opened during 9 to 10 of June, and was considered to be one of the biggest event in the LED industry, it gathers the top experts and international giants from all over the world and discuss the future development opportunities. Now we have the Global Lighting Association Secretary General Mr.Jürgen Sturm to our news broadcast room and share his views with us.

　　6月9日至10日，LED行业年度盛会“新世纪LED高峰论坛”，在全球最大照明展广州国际照明展期间隆重举行。新世纪LED网作为大会报道的官方媒体，特邀全球LED行业精英，顶级专家及国际巨头来到我们新闻直播现场，与您共同探讨LED产业和企业发展大计。今天我们特别邀请到了全球照明协会秘书长Mr.Jürgen Sturm。

　　Reporter: Dear Mr. Jürgen Sturm，Nice to have you here, and thank you so much for your wonderful report.

　　新世纪LED网：Mr. Jürgen Sturm，非常感谢您的到来以及您的精彩演讲。

　　Jürgen Sturm: Thank you very much for inviting Global Lighting Association, I am very impressive always by the participation in the summit，which are considered to be one of the leading events on the role in the mean time.

　　Jürgen Sturm:谢谢您邀请全球照明协会参与这个活动。在这个行业盛会中，参与性和互动性给了我很深刻的印象。

　　Reporter: What is your suggestion for the LED enterprises to prepare for the LED Globalization?

　　新世纪LED网：关于应对LED的全球化趋势，您对LED企业有何建议呢?

　　Jürgen Sturm:It is very interesting to see because somebody who has not prepared today in 2014 will not win in the race. So we think the time of preparation has been concluded and landification so that the integration of LED into global lighting solutions around basically concluded.

　　Jürgen Sturm:我想，如果企业到今天都还没有准备好，那么就不能赢得这场比赛。因为准备的时间已经结束，如何将LED整合到全球照明解决方案中，这个也基本已经定案。

　　Reporter: In your opinion, where would be the chances for LED development in the next decade?

　　新世纪LED网：您认为LED产业未来10年发展的潜力在哪里?

　　Jürgen Sturm:Predominantly, we can see in the context of digitization, digitization means making lighting installation, making lighting application intelligent, making them smart. Connect them with other application, you know makes go profession surroundings, so this is where we think the generally in the next decade goes.

　　Jürgen Sturm: 我们可以很明显地看到，在数字化的背景下，如何使灯具的安装和应用更智能化，更人性化已经成为一个主流的趋势。那如何将灯具链接到外部的应用中，营造更专业的智能环境，我想这是未来十年的走势。

　　Reporter: "Innovation" has become a consensus in the LED industry in recent years. So what is your point on how to do it?

　　新世纪LED网：“创新”目前在业界已成为共识，您认为LED企业应该如何进行创新?

　　Jürgen Sturm: This is an interesting question, actually, I think innovation is something in every company in every place determined on the role, there is no one size fits all innovation.

　　It is important however is that we shouldn’t hold the kinds of opening innovation, because as I said, the lighting industry is not the role on the road, when we talk about digitization, when we talk about the connectivity, a number of new players is coming. from outside the lighting industry, and to bring the best expertise from the lighting stakeholders, together with the basic expertise from other stakeholders to make a really open innovation work, that could be the theme of the game from the next year, and so far this is what we mean for innovations.

　　Jürgen Sturm:这是一个非常有趣的问题。其实，我觉得创新发生在每一家企业，每一个地方，并没有一个放之四海而皆准的关于创新的标准。

　　但很重要的一点是，我们不应该固守现有创新模式，因为照明的作用不仅仅限于照明。当我们谈论数字化，谈论链接照明的时候，有很多其他领域的企业跨界进入照明，他们获取最好的照明技术和人才，并结合他们自身领域领先的优势，去做真正的开放式创新，我想这将是明年的竞争主题，到目前为止，这是我想说的创新。