——《阿拉丁·设计》专访欧司朗亚太区总裁

Interview of Terry H. O’Neal by Alighting Design Magazine

　　坐标：2016年3月16日，德国法兰克福照明展2号馆

　　Site: Mar.16th, 2016, Hall 2 in the Light + Building in Frankfurt, Germany

　　采访对象：Terry H. O’Neal, 欧司朗亚太区总裁，美国国籍

　　Interview object: Terry H. O’Neal, Chief Executive Officer of Asia Pacific, OSRAM Lighting Solutions

　　柏林时间17：00，笔者提前到达OSRAM展位，展现在眼前的是一片人头攒动，拥挤指数橙色预警。该现象一度成为L+B热闹如昔的有力佐证。

　　At 17:00, Berlin time, when I arrived at the OSRAM stand, what was in front of me could be exactly described as “people mountain, people sea”. It was so crowded that had reached the indexof orange alert, which became strong evidence of the sustained prosperity of the L+B.

　　两年一届的德国法兰克福照明展是国际上专业领域内最重要的展览会。OSRAM携旗下OS(LED器件)、Siteco(灯具)、Traxon(智能解决方案)、Clay Paky(舞台灯具)等品牌共同占据2.0馆的大半江山。同时，将其欲拆分的传统照明及镇流器部门(CLB)和LED等及系统部门(LLS)成立为新公司LEDvance参展。采访前一天的新闻发布会现场，几位CEO频繁的表示欧司朗“into the internet thing”，展位上一句“Welcome to smart city”彰显主题。

　　Light + Building in Frankfurt, a biennial exhibition, is one of the most important international exhibitions in the professional field. OSRAM together with its OS (LED devices), Siteco (lighting), Traxon (intelligent solutions), Paky Clay (stage lighting) and other brands occupiedhalf of the Hall 2.0. At the same time, the new company LEDvance, consisting of original CLB , LLS , LLS and other departments,for the first time participated in the Light + Building.The day before the interview, Several CEOs indicated that OSRAM was into the internet thing in the press conference .Welcome to smart city, the logo on the stand, showed its theme.

　　等见到O’Neal先生时，展馆已进入派对模式，乐队的演奏声声入耳，连访谈也变得轻松而自由起来。

　　When I finally met Mr. O’Neal, it was party time of the exhibition. The band was playing the soft music. Our interview became light and free.

　　开场是惯例的询问他关于ORSAM中国区业务的表现以及对中国市场的看法。O’Neal的回答积极而乐观，表示ORSAM照明业务在全球表现出稳中有涨，但各区域变动系数增大，唯中国区的业务成倍增长，一枝独秀。其中，LED灯具取代传统的通用照明是重大原因。OSRAM甚至在2015年11月宣布拟投资10亿欧元在马拉西亚建立新LED半导体工厂。与此相对应的是，整个法兰克福照明展，包括ORSAM在内，传统的通用照明展示仅占10%左右，对比2014年法兰克福照明展时与LED分庭抗礼，不可同日而语。

　　I started to ask him about the Chinese market. O’Neal was quite positive and active, he said, the global lighting market for OSRAM was grown by 10% last year. Although different areas preformed in quite difference, the Chinese market was doubled, which wasexquisite. The growth in LED lighting played a great role. Last November, OSRAM even announced an investment plan of 1 billion Euros to build a new LED semiconductor plant in Malaysia. We can also see through the L+B that the shows of traditional general lighting products were only around 10 percent of the fair, which was quite different from the L+B 2014. Nowadays,LED products are the dominant.

　　O’Neal表示，中国市场见证了OSRAM从一个灯具及元器件制造商装变为全面的照明解决方案供应商。在中国市场，OSRAM主要专注于办公、零售、娱乐与体育，以及工业四个领域，相信这四大领域还有很大的潜力，未来也将持续专注于为这四个领域的客户提供解决方案。

　　“China market has witnessed our transfer from lamp and component manufacturer to a comprehensive lighting solutions provider including lamps, control system and software research.” said O’Neal. “That was a major transfer of OSRAM and will be our developmental pattern in the coming future”. OSRAM Lighting Solutions focus on four areas: Office, Retail, Entertainment and Sports, and Industry. He said, “We focus on these four customer solutions because we realize a great potential in these fields.”

　　谈及智慧城市，O’Neal认为智能照明解决方案是未来照明技术创新的方向之一。他说“作为全球照明领导者，我们的使命是提供最好的智能照明解决方案，为人们的生活提供便利、安全和舒适。”一年多前推出的LIGHTIFY系列产品， OSRAM目前已经投入量产，在中国市场也开始被运用于智能家居领域。而今年的展会现场，OSRAM也展示了最新一代的道路照明控制系统，可以通过开放的标准实现灯具与网络的无线连接。通过集成的传感器，路灯不仅可以提供有效照明，还可以识别并报告开放停车场所，有效管理停车场所等服务。内置的智能无线组件与集成天线令户外灯具朝智慧城市整装待发。

　　Talking about smart city, O’Neal considered it as a direction of technological innovation in lighting in the future. “As a global leader in lighting, our mission is to provide the best intelligent lighting solutions for peoples lives to provide convenient, safe and comfortable.”he said. The LIGHTIFY series has been put into mass production, and into the Chinese market as used in the field of smart home. Also OSRAM Lighting Solutions has presented the latest generation of its Street Light Control System, which wirelessly connects luminaries in a network on the basis of the open internet standard IPv6 in L+B 2016. Through the integration of additional sensors, the streetlights provide not only efficient illumination, but also identify and report open parking places, facilitating efficient parking space management and other services. The intelligent radio component in theoutdoor luminaire and an integrated antenna make the luminaires smart-city-ready.

　　长期与设计打交道，笔者更关注OSRAM与设计师的互动，以及在工程领域的表现。O’Neal以武汉两江四岸景观项目为例，解释OSRAM会在项目之初开始介入，为整个规划及各个建设阶段提供支持，以实现高品质、创新的照明效果。OSRAM照明解决方案不仅提供定性的技术，还有可靠的专业团队，能够开发出与客户需求匹配精准的解决方案。

　　For dealing with the design for a long time,I am more interested in the interaction between OSRAM and designers, as well as the performance in the field of engineering. Take the Wuhan project as example. O’Neal explained that OSRAM supported the entire planning and construction phases right from the beginning, to achieve high quality, innovative lighting.OSRAM Lighting Solutions provide not only with qualitative technology but also with a reliable team of experts that areable to develop solutions matched precisely to customer requirements.

　　O’Neal笑着说：“我们与设计师的关系很友好，会举办类似Moodify的交流活动。OSRAM在全球范围设有产品及照明基础知识等内容的培训，希望在不久的将来也能在中国大陆启动类似的培训计划。”

　　O’Neal smiled and said “We are closed to designers and hold events like Moodify Night to get better communication with designers.” He indicated that OSRAM had training coursed based on global level and which might launch the mainland in quite near future.