Client: Lotte Shopping

　　Architectural Design Company: Baum Architects

　　Chief Architect: Yun, Young ro

　　Lighting Design Company: De&c Design Company

　　Chief Designer: Kim, Kang woon

　　Supplier: Inclux

　　Location: Icheon, Korea

　　Area: 162,251 sqm

　　Time of Completion: 2013

　　客户：乐天品牌购物中心

　　建筑设计公司：Baum Architects

　　主建筑师：Yun, Young ro

　　照明设计公司：De&c照明设计公司

　　主建筑师：金康云

　　产品供应商：Inclux

　　项目位置：韩国 利川

　　面积：162,251平方米

　　完工时间：2013年

　　Premium Outlet emerged as a shopping trending Korea. De&c took the project of lighting design for Lotte Premium Outlet in Icheon. The main purpose of Premium Outlet, so called commercial facility is to attract customers again. People enjoy shopping and having meals there and then they remember this place where they want to revisit. In this case, the lighting design can play an important role to attract them again.

　　品牌特卖场在韩国已经成为一种潮流趋势，利川乐天品牌购物中心就是其中之一。品牌特卖中心的主要目标是吸引“回头客”，让人们产生购物和美食的美好回忆和再次光临的可能性，而灯光设计是非常重要的因素。

　　Icheon Premium Outlet was designed to demonstrate both modernity and regionality. Icheon is also famous for the ceramic industry, which the designer wanted to apply the feature to the construction fa?ade of the premium outlet. The basic concept of it is to design the themed light in each space for displaying distinct colors and to reorganize the simple commercial facility into the valuable one.

　　利川乐天品牌购物中心的定位是现代与本土文化的融合。鉴于利川在陶瓷行业拥有很高的知名度，设计师希望将此元素应用到购物中心的建筑外立面上。照明设计的概念在于将以色彩多变的主题灯光设置在不同空间里，降低商业意味，提高其艺术价值。

　　A lot of space simulation was demonstrated in order to reify the concept of showing regional characters. The uniformity ratio of illuminance was increase, which helped to reduce the glare at night and to create luxurious night environment. Plus, each landscape space made it possible to provide various interesting spots through the appropriate light display. The entrance was highlighted to give the welcoming feeling through Column Light and Tree Light. In the case of the inner courtyard, it was designed not only to provide calm and soft space but also to secure safe illuminance.

　　为了将“本土特色”具象化，设计师做了大量的空间模拟实验。提高照度的均匀度，减少眩光，同时营造出奢华的灯光环境。另外，通过合理的灯光搭配，每一处景观都变成了充满意趣的赏玩点。入口处通过成列的纵向灯光强调出迎宾氛围;内部中庭则被设计成安静、舒适、安全的空间。