Client: Kumho Asiana Group

　　Architectural Design Company: Samoo Architects & Engineers

　　Chief Architect: Kim, Chang won

　　Lighting Design Company: De&c Design Company

　　Chief Designer: Kim, Kang woon

　　Supplier: Luxmate

　　Location: Seoul, Korea

　　Area: 60,69 sqm

　　Time of Completion: 2008

　　客户：锦湖韩亚集团

　　建筑设计公司：Samoo Architects & Engineers

　　主建筑师：Kim, Chang won

　　灯光设计公司：De&c照明设计公司

　　主设计师：金康云

　　产品供应商：Luxmate

　　项目位置：韩国 首尔

　　面积：60,695平方米

　　完工时间：2008年

　　Inspired by the Billboard of the Time Square, Kim Kang woon introduced an innovation design in the project of Kumho Asiana’s new building. The office building light design project is based on the concept of ‘Spirit of sharing, at the heart of the city’. The introduction of an idea of Digital Media Gallery, which is the mixture of artistic concept and media, was initiated to provide the space of Media Sketchbook.

　　受时代广场漫天广告牌的启发，金康云为锦湖韩亚集团新大楼引入了革命性的设计元素。该项目以“居城市之央，扬分享之精神”为基本理念，引入了“数字媒体展示廊”的概念，这一概念融艺术思想和媒体技术为一体，为媒体设计提供了发展空间。

　　Vast numbers of LED items were analyzed and studied to eliminate the commercial feelings and the heavy impression of the LED Board. The whole point was focused to express detailed colors. 69,000 LEDs were needed in order to express three vertical lanes which are 15m in width and 94m in length and it was necessary to cooperate with LED engineers in order to control images smoothly. The process of lighting demonstration is important ahead of construction. This is because the process is used to reduce glare with the inner space in the case of an office project. The designer needed to find the exact construction method after examining all of the factors such as the view analysis outside and the weather. Now, the Kumho Asiana building represents the change from up-to-date Digital Sketchbook to state-of-the-art Digital canvas with its artistic sense.

　　为了消除浓烈的商业感和LED灯箱在人们心目中的笨重印象，设计师需要对大量的LED广告牌进行分析研究，重点在于表现细节的色彩。三个宽15米、高94米的垂直立面用69,000个LED灯泡点亮，为了顺利展示出数字图像，还需要与LED工程师保持紧密的配合。在项目进行过程中，灯光演示比实际施工更为重要，因为办公楼项目需要严格控制眩光对内部办公区域的影响。所以，这就要求设计师在对所有的因素包括外观、天气的分析之后，给出最合适的施工方案。如今，锦湖韩亚集团办公楼已经成为从一张先进的“数字图纸”变成最先进的“数字画布”，散发着艺术与技术结合的魅力。