6月9日到10日，照明行业年度盛会——“2015阿拉丁照明论坛”在全球最大照明展广州国际照明展期间隆重举行，阿拉丁照明网作为大会报道的官方媒体，特邀德国默克策略行销总监Dr.Joachim Reiss来到我们新闻直播现场，与大家共同探讨照明及LED产业的发展大计。

　　阿拉丁照明网:更好的光品质和更好的价格对照明来说显得越来越重要,作为光品质关键环节荧光粉供应商,贵司是如何做的?

　　Alighting：Better lighting quality and lower price is becoming more and more important for the end user market, as a LED phosphor supplier, how do Merck deal with it?

　　Joachim：First of all, it is really important trends in the industry for the higher light quality, and it is impressed to see so many parts and exhibitors addressing this. Yes, with our phosphor, we really try to help our customers to supply the best LEDs for the high quality of light, so that is clearly what we are addressing and targeting on the cost side even without changing anything.，If we have phosphor which improves the brightness and already that is significantly improving the lumen, the cost per watt in the end.

　　Joachim：首先，更高的光质量是一个非常重要的趋势，值得高兴的是，在展会上也看到很多的厂商在着力解决这个问题。我们非常希望客户通过使用默克的荧光粉，生产出非常高光品质的LED产品。但同时，我们也在着力解决成本的问题，在不改变光品质的情况下降低成本，提高光效。

　　阿拉丁照明网:可否介绍下默克最新的产品和技术?这些产品有什么样的特点和优势?

　　Alighting：Could you share with us about the latest product and technology development in lighting of Merck? How are these new products different from others on the market?

　　Joachim：We are really working on a couple of phosphors can further new development, we just focus two of them here. New product the one is we call super stable RGA, not for the general lighting, we just focus on this exhibition but very important part of backlight unit. And that is really silicate product in very efficient way to provide high color gamut solutions.

　　And then we have vivid green that is for general lighting, but in the same it really makes it much easier and efficient to provide high quality of light solution with high CRI. So these are the two products I want to present what we are working on.

　　Joachim：我们有几款产品取得了新的进展，在这里我向大家介绍两款。第一款是我们称之为“super stay RGA”的产品，它不是用于通用照明，而是用于背光。这是一款非常高效的硅酸盐荧光粉，能为高色彩饱和度背光产品提供了非常好的解决方案。

　　而另外一款是“vivid green”，这款产品用于通用照明，“vivid green”让高显色指数高光效照明方案变得非常简单。

　　阿拉丁照明网:您是如何看待中国市场的?默克接下来在中国有什么样的计划?

　　Alighting：How do you think about the China Market? what is the next plan of Merck in China?

　　Joachim：China is really the largest market and is impressive to see here all the development, all the on-the-way changes, China is the important market for us, so do our best to try to be close to our customers and partners, to understand and to help them.

　　Joachim：中国是最大的照明市场，今天展会给了我非常深刻的印象，可以看到整个行业的发展。同时，中国也是我们非常重要的市场，所以我们努力去贴近我们的客户和合作伙伴，了解并协助他们。

　　阿拉丁照明网:您认为材料产业未来发展的机会在哪里?可否谈谈默克未来5-10年的发展规划?

　　Alighting：What is next for material industry in your opinion? Could you talk about the future development plan of Merck in 5-10 years?

　　Joachim：So let me focus on the LED business. Maybe many people aware we just integrated exist materials, so we are supplying LED phosphors, But the phosphors for the chips makers and that is we want to provide to you to think of more or less for our customers what is material future, and there clearly we have to cover Chinese light chips and packages, so that is really change the material and their requirements we try to address and help.

　　We try to be close to our customers and help them to understand future trends and to be prepared future trends as I said. If we think about the chips\packages are the trends that partly change, when it changes but they partly very changed the requirements for the materials, and we try to stay ahead them and help our customers on the way.

　　Joachim：让我们把重点放在LED行业。很多人可能会认为我们只是关注现有的荧光粉材料，但是关于芯片端用的荧光粉，或许是未来提供给客户的材料之一。我们正努力开发从LED芯片端到封装端等不同领域需求的材料。

　　我们试图更贴近客户，帮助他们了解未来的趋势和并作相应准备。同时，我们了解芯片\封装的发展趋势，以及了解他们对荧光粉的最新需求，这样我们就可以在第一时间作出改变。我们正在努力走在客户的前面，帮忙他们解决问题，及时提供所需。

　　阿拉丁照明网:透过此次“广州国际照明展暨亚洲LED展”，您感受到最大的讯息是什么?对于“2015阿拉丁照明论坛”，您有什么样的看法和寄语?

　　Alighting：In the GUANGZHOU INTERNATIONAL LIGHTING EXHIBITION AND ASIA LED EXHIBITION, what impress you most and how do you think about the exhibition this year?

　　Last but not least, what is your expectation and recommendation on the “Alighting Summit 2015”?

　　Joachim：I was impressed going to back to the high quality of light, there are so many exhibitions, we really can see what they means, it is really great seeing this on the exhibition so that is something which is kind of touch people to see that, helps a lot at the exhibition.

　　Yesterday I saw here is for the CEO talks, and they were really good, very high quality presentations and I hope that there is a enough room for communications and discussion this kind of presentation as well, and yes, I think it is really good place for exchange expert。

　　Joachim：给我留下印象最深的是，照明厂家又回归到关注光品质方面了，这是很值得高兴的事情。

　　昨天我看到这里的CEO Talk的演讲，他们的演讲内容含金量非常高，有很深的帮助，希望这里可以为大家提供更多的空间进行讨论和交流。