Ladies and gentlemen, now we are on the site of the “LEDth Summit 2014”. The summit was opened during 9th to 10th of June, and was considered to be one of the biggest event in the LED industry, it gathers the top experts and international giants from all over the world and discuss the future development opportunities. Now we have the Iwatt SSL marketing director Mr Hubertus to our news broadcast room and share his views with us.

　　6月9日至10日，LED行业年度盛会“新世纪LED高峰论坛”，在全球最大照明展广州国际照明展期间隆重举行。新世纪LED网作为大会报道的官方媒体，特邀全球LED行业精英，顶级专家及国际巨头来到我们新闻直播现场，与您共同探讨LED产业和企业发展大计。今天我们特别邀请到了艾尔瓦特SSL产品市场总监 Mr Hubertus Notohamiprodjo先生。

　　Reporter: Dear Mr Hubertus Notohamiprodjo, Nice to have you here, And thank you so much for your wonderful report.

　　新世纪LED网：Mr Hubertus Notohamiprodjo,非常高兴您的到来以及您刚刚的精彩演讲。

　　Hubertus：Thank you very much.

　　Hubertus：谢谢!

　　Reporter: Would you like to share with us about the accomplishment of Iwatt in the first half of this year?

　　新世纪LED网：2014年已过去一半，可否谈谈艾尔瓦特今年取得了哪些收获呢?

　　Hubertus：Yes, actually, the best accomplishment is we maintain our leaderships in lighting industry, specifically in the LED products. As you know, two years ago, this is not such things, everybody knows about Iwatt. And for this year, we are very proud that we maintain the leadership in this industry..

　　Hubertus：今年我们最引以为傲的是我们仍然保持在照明驱动IC领域的领导地位，尤其是LED驱动IC产品。两年前，并不是所有人都知道iWatt公司，但今年，我们感到非常自豪的是，艾尔瓦特保持了驱动IC的领导地位。

　　Reporter: What would be the next plan of Iwatt?

　　新世纪LED网：艾尔瓦特下一步的计划是什么呢?

　　Hubertus：Well, as you know, the pricing is really coming down, very fast, so we have to be ready, we have to address this demand by the customers, so the next step, we have to come out a new product, new innovations, therefore the pricing would come down, but we don’t just lower the price, we maintain the performance and still in a lower price.

　　Hubertus：就如我们所看到的，价格下降的速度非常快，所以我们必须做好准备。接下来，我们会推出一款具有明显价格优势的产品。当然，我们不仅仅只是降低价格，同时我们还维持了市面上同类产品的性能和优势。

　　Reporter: As we know, innovation a consensus in the LED industry in recent years. So what is your point on how to innovate in the LED businesses?

　　新世纪LED网：创新在业界已经普遍成为一种共识，那您认为LED企业该如何进行创新?

　　Hubertus：Well, that is why simplicity, controllable, I think that is innovation comes in. our IC would allow the consumer to be able to do so, I think it is a much simple to use, because right now, you have to be good designer, you have to know many things, so we try to help the public users by simplified those. So we provide the software you don’t have to think, you just need to point finger here and there, so I think that is the innovation way for the future.

　　Hubertus：我认为简单，可控是一切创新的来源。我们的驱动芯片能够为消费者很好地实现这点, 非常简单易用。因为现在，你必须是非常优秀的设计师，你还要知道很多事情，所以我们尽量帮助用户通过控制简化这些事情，你不必去思考软件，你只需要手指一点，就可以控制所有。所以简单化是我们创新的未来。

　　Reporter: How do you think about the “internet innovation” in the field of LED?

　　新世纪LED网：您是如何看待互联网思维在LED领域的应用?

　　Hubertus：Again, the next innovation in LED is connectivity, people would like to manage. So by managing these connectivity is very important, so the new product we just released is really starting the point cross the sideway, so you can do the connectivity much simpler.

　　Hubertus：LED的下一个创新方向是可互联性。由于人们都希望能控制一切，因此，能够管理、连接所有的电器，变得非常重要。而我们刚刚发布的新产品则正是基于这点来做的，可以将连接做得更加简单。

　　Reporter: How do you think that Smart Lighting is leading opportunities to LED businesses?

　　新世纪LED网：您认为智能照明为LED行业带来了哪些机会?

　　Hubertus：Smart lighting is the same as connectivity, so people wants to manage, wants to control something, the smart lighting is the right way to do. But I think just keep in mind that keep simple, that is why mobile phone, point to point source, very simple, very low cost, only fill lines in the room, but very effective. But if you think too big, you will scared, with causing too much. So our approach is always there, we try to be simple, keep the cost down and yet satisfy the user.

　　Hubertus：由于人们都希望控制一切，而智能照明正顺应了这一需求。但在这个过程中，我们只需记住一点，即：简单化。这就是为什么移动电话，非常简单，但成本很低，很有效。如果你把它想到很大，你就会担心引起太多。因此，我们一贯的做法是尽量保持简单，保持成本下降，同时满足客户需求。

　　Reporter: What is the plan of Iwatt in intelligent lighting?

　　新世纪LED网：艾尔瓦特下一步的计划是什么呢?

　　Hubertus：We will expand the portfolio in the aspect of connectivity, as I mentioned right now, the Bluetooth is a accept way to do low cost of connected lighting. But we have many others coming in the next future. And again, we want to keep simple.

　　Hubertus：我们将扩充智联照明的产品线，就如我刚刚提到的，蓝牙是一种相对成本较低的智能照明连接方式，但未来还有更多的方式出现。再一次，我们要保持简单。

　　Reporter: As to the future trends of LED development, what is your opinion?

　　新世纪LED网：您认为未来十年，LED的发展趋势是什么?

　　Hubertus：LED is moving very fast, a lot of technologies, even from LED itself, the COB, pricing come down, so now is up to our driver, I think we ready for that.

　　Hubertus：LED的发展非常快，技术日星月异，价格快速下降，现在是LED驱动发展非常好的时机，我想我们准备好了。

　　Reporter: What impress you most in the exhibition this year?

　　新世纪LED网：在本届广州国际照明展中，您印象最深的一点是什么呢?

　　Hubertus：I think everybody fully aware now the connectivity, smart lighting is more demanded, it is good, people have to learn, and people have to understand every solution have cross and come, every solution has simple and more difficult to use, it is really good for the public especially these come to the show, to learn all these things to offer, so some manufactures offer so big, so complicated, and some are offer very simple yet in low cost, it provide to people to use, and let people understood the smart lighting is becoming easier, and thanks for coming the even.

　　Hubertus：我想现在每个人都已经充分认识到连接照明、智能照明的需求与日俱增，人们也不断去学习并理解每一个解决方案，每一个简单或者更复杂的解决方案，这对大众尤其是参观这个展会的观众来说，是很好的事情。他们会了解到，哪些供应商提供的产品很大很复杂，哪些供应商提供的产品简单实用，并且成本较低，这让人们明白，智能照明其实很简单。非常感谢这个展会提供的平台。

　　Reporter: Would you like to say something to the wide audience at this moment?

　　新世纪LED网：在2014新世纪LED高峰论坛现场，可否跟广大的观众简单说几句话呢?

　　Hubertus：I would just thank every body who ever comes to my speaking, and I think the LED would be the future, this is the best even for everybody to learn about it.

　　Hubertus：非常感谢大家来到2014新世纪LED高峰论坛现场听我的演讲，我想LED是照明的未来，这是一个帮助我们了解产业未来发展趋势非常好的活动。